Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel

Even Revel’s Facebook page bears their slogan that is new Wanted

Oahu is the first good news since Atlantic City’s casino that is newest opened: finally, a marketing campaign appears to be working, and July’s numbers reflect the improvements every where within Revel Casino-Hotel.

New Campaign Working

Having its seemingly obvious ‘Gamblers Wanted’ campaign including a sign that is massive directly on the front of this casino Revel has apparently caused it to be clear that their former no-smoking, chi-chi attitude is away aided by the Atlantic Ocean tides, and a more approachable ‘come on in and invest your money’ strategy is working for them.

Revel’s revenues for were $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from last year july.

‘we think the July outcomes clearly mirror the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.

Overall, however, Atlantic City casinos is going to be wanting more gamblers; the numbers for every one of the beleaguered gambling city’s casinos continued to freefall, with a nearly 4 percent drop compared to 2012, according to numbers released by the state’s Division of Gaming Enforcement. The only real other casinos that showed gains besides Revel had been Borgata, up 19 per cent, and Resorts Casino Hotel, by having a 6 percent jump in comparison to year that is last.

Holiday Helpers

Helping the July numbers, evidently, was the July Fourth holiday tourist influx. Officials state there was an almost 7 percent increase in Atlantic City Expressway toll plaza traffic that is the throughway that is major drive to Atlantic City. Similarly, they state 7 % more site visitors stopped at the information facilities that surround the Atlantic City Convention and Visitors Authority.

And despite the phone call for those ready to wager, it seems that at final Atlantic City’s efforts to mimic what has struggled to obtain years in vegas namely, non-gaming draws like headliners, retail and fancy restaurants may be working; a performance that is sold-out pop songstress Beyonce and also the Atlantic City Food & Wine Festival both served as good draws for more tourist activity.

‘There ‘s no doubt that special events in Atlantic City are a major draw for tourists,’ said Jeffrey Vasser, president regarding the Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have actually pulled 212,950 attendees to AC, while putting 40,772 room nights and $64 million in meeting ancillary spending into the coffers of hotels, casinos and retail.

Of course, while one month that is good nice, for a property like Revel that has been plagued with bad figures since it exposed simply 15 months ago, an ongoing winning streak is going to be essential to persuade investors that the worst is over. To that end, Hartmann says there may well be more of these promotions that are incredibly creative after Labor Day.

‘We’re reasonably confident that we could maintain the marketplace share figures,’ Hartmann said, hedging his bets.

The casino went into major rebranding mode after a Chapter 11 bankruptcy filing this Spring, from which it emerged with brand new ownership and a new interim that is( CEO in Hartmann. He states the strategy that is basic to re-position the casino from ‘luxury’ to more of an ‘everyman’ sort of property.

‘We are profoundly grateful that many Atlantic City gamblers are giving us a chance that is second’ Hartmann stated.

Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup

Two patrons utilizing the same name each took home $1 million following an Ohio casino error

If the Horseshoe Casino in Cincinnati held a $1 million drawing for customers on a Saturday night, the home was loaded. The drawing was televised and plenty of local media were on hand to get a glimpse of the winner. The announcer drew the winning name and said:

‘Our next millionaire from Cincinnati is: Kevin Lewis!’

You Profit! No, Wait, YOU Win!

It absolutely was the moment of the life time for Kevin Lewis, who was simply in attendance that night. He was there with his fiancée, and the two began to commemorate, gathering the giant check and accepting the adulations of the crowd that is adoring.

And that’s about when the casino discovered that they had a major problem on their hands.

Kevin Lewis, as it turns out, isn’t precisely a rare name. And while one Kevin Lewis had been within the audience at the casino, another one ended up being watching on tv, waiting to see if he’d win the drawing. And it was the Kevin Lewis at home who was the real winner not the one at the casino as it turned out.

When the presenters realized that they had been awarding the prize to the wrong man, they conferred with casino officials in order to produce a decision on how to handle it. There were certainly plenty of options available to them: only the winner that is rightful’ the money, and lots of such mistakes are resolved by giving the regrettable and incorrect ‘winner’ a token prize or nothing at all.

But the Horseshoe chose to just take another approach. Rather than result in the males concern yourself with which one would ultimately receive the prize, they just awarded two million dollar rewards instead: someone to each Kevin Lewis who had taken part in the contest.

‘This was our blunder,’ said casino manager that is general Kline in a declaration. ‘So in keeping with our dedication to do the thing that is right our visitors, Horseshoe awarded a $1 million prize every single of the males.’

The ‘correct’ Kevin Lewis hasn’t had much comment on the situation, and their prize cash was never really in doubt. However the Lewis who showed up at the casino that night is grateful that luck was on their side.

‘When I heard my title I said, ‘God finally gave me a win that is big” Lewis told neighborhood television station WCPO. He later attributed their win to simply ‘being within the right place at the proper time.’

Six Degrees of Separation

Incredibly, the two winners have a lot in common. Not just do they share a title and play at the same casino, nonetheless they both live into the city of Cincinnati, are both inside their 50s, and are both engaged to be married making the mix-up even more bizarre.

One of the chief reasons for a casino being so generous in a situation such as this 1 is obviously to generate some good PR, as well as the Horseshoe is the big winner on that account. The Horseshoe’s page has been flooded with messages praising their decision, with most customers seeing it as a classy move by a business that was under no obligation to give out the additional money on social media sites like Facebook.

Caesars Entertainment Misses A put in Macau

There will not be any Caesars Entertainment casinos in Macau

The most lucrative gaming destination in the world Caesars Entertainment Inc. sold off its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip last week in what may have seemed like an odd move for a huge casino conglomerate that is one of the few without presence in Macau. a developer that is asian paid $438 million for the property, and it should officially change hands by the end of the season.

The questions that are big, why?

No License to Deal

it might revolve around Caesars’ ability to secure a gaming license; or shortage thereof.

The casino giant purchased the golf course area back 2007, for $578 million, then called the Macau Golf course, expecting to turn it into another casino-hotel complex like rivals Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts International have all done so successfully in the decade that is past. But, it was perhaps not become, as well as in retrospect, Caesars CEO Gary Loveman says it was a huge blunder, and something they truly are still having to pay for. Caesars was even offered a Wynn Resorts sub-concession back in 2006, but nixed the opportunity; a move which was obviously a bad one looking back, Loveman admits.

The problem is based on the truth that the Macau government has cut off issuing any gaming that is additional beyond the existing six concessions and sub-concessions, so Caesars form of shot by themselves within the base by not using the Wynn deal once they could. Never having themselves submitted an application right back in 2001 following the lifting of a 40-year monopoly in Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment in those days doesn’t have 2nd possibility to get into probably the most profitable gambling region in the world now; an unfortunate reality for a company that holds the highest long-term debt load of any casino conglomerate nowadays: an astonishing $23.7 billion.

Macau has held the #1 gambling revenue-producer spot for quite time now; the Chinese Administrative that is special District in $38 billion in 2012, beating Las Vegas six times over. Year and just since the start of 2013, Macau has shown an increase of 16 percent over last.

Internal Rebranding

Caesars was busy doing some major business that is internal: it’s spinning off its vegas Planet Hollywood casino, its interactive gaming company (the company’s WSOP-branded on line poker is next in line to introduce in Nevada) and a planned Baltimore casino as a separate business that is going to be majority-owned by the moms and dad.

Clearly, buying and selling property for the profit is additionally not just one of Caesars’ most useful decision-making abilities either; the business took a $101 million write-down on the land, which they had named Caesars Golf, when they put it on the market last year, and even that leaves them $40 million in the red, by our calculations, after the sale. Caesars says they expect to the anticipated $420 million in proceeds through the sale to cover their debt down.